Say Hi to me
Socials
Book A Call
Send Email
X
Medium
Copyright © 2025 Jehoram | All Rights Reserved.
DesignSage
Chidi Jehoram
Say Hi to me
Socials
Book A Call
Send Email
X
Medium
Copyright © 2025 Jehoram | All Rights Reserved.
DesignSage
Chidi Jehoram
Say Hi to me
Socials
Book A Call
Send Email
X
Medium
Copyright © 2025 Jehoram | All Rights Reserved.
DesignSage
Chidi Jehoram
Redefining E-Commerce for the Social Generation
Redefining E-Commerce for the Social Generation
Redefining E-Commerce for the Social Generation
Auqli is a next-gen mobile e-commerce platform built to merge shopping with social interaction. Designed first for the Nigerian market, Auqli sets itself apart by integrating real-time bidding, live shopping events, community discussions, and direct messaging—all in one app. The goal was to recreate the energy of in-person shopping and social buying within a digital experience, especially in a market where trust, engagement, and entertainment drive purchase decisions.
Auqli is a next-gen mobile e-commerce platform built to merge shopping with social interaction. Designed first for the Nigerian market, Auqli sets itself apart by integrating real-time bidding, live shopping events, community discussions, and direct messaging—all in one app. The goal was to recreate the energy of in-person shopping and social buying within a digital experience, especially in a market where trust, engagement, and entertainment drive purchase decisions.
Auqli is a next-gen mobile e-commerce platform built to merge shopping with social interaction. Designed first for the Nigerian market, Auqli sets itself apart by integrating real-time bidding, live shopping events, community discussions, and direct messaging—all in one app. The goal was to recreate the energy of in-person shopping and social buying within a digital experience, especially in a market where trust, engagement, and entertainment drive purchase decisions.
Background
Background
Background
Role
Role
Role
UI/UX Design
UI/UX Design
UI/UX Design
Research
Research
Research
The Auqli app was crafted with a sleek dark theme to reflect a modern, immersive shopping experience, especially appealing to a youthful and trend-conscious audience. A bold green accent color was introduced to highlight calls-to-action like “Bid,” “Buy Now,” and “Join Live,” making them pop vividly against the darker background and enhancing usability in low-light environments. This color choice also symbolized trust, growth, and financial activity—key emotional drivers in e-commerce. The interface balanced visual clarity with elegance, using rounded cards, soft shadows, and intuitive icons to guide users through features like live streams, community feeds, and chats without overwhelming them. The result was a bold yet user-friendly app that felt premium and inviting.
The Auqli app was crafted with a sleek dark theme to reflect a modern, immersive shopping experience, especially appealing to a youthful and trend-conscious audience. A bold green accent color was introduced to highlight calls-to-action like “Bid,” “Buy Now,” and “Join Live,” making them pop vividly against the darker background and enhancing usability in low-light environments. This color choice also symbolized trust, growth, and financial activity—key emotional drivers in e-commerce. The interface balanced visual clarity with elegance, using rounded cards, soft shadows, and intuitive icons to guide users through features like live streams, community feeds, and chats without overwhelming them. The result was a bold yet user-friendly app that felt premium and inviting.
The Auqli app was crafted with a sleek dark theme to reflect a modern, immersive shopping experience, especially appealing to a youthful and trend-conscious audience. A bold green accent color was introduced to highlight calls-to-action like “Bid,” “Buy Now,” and “Join Live,” making them pop vividly against the darker background and enhancing usability in low-light environments. This color choice also symbolized trust, growth, and financial activity—key emotional drivers in e-commerce. The interface balanced visual clarity with elegance, using rounded cards, soft shadows, and intuitive icons to guide users through features like live streams, community feeds, and chats without overwhelming them. The result was a bold yet user-friendly app that felt premium and inviting.
Design Solution
Design Solution
Design Solution
Key Takeaways
Key Takeaways
Key Takeaways
Following its launch in Nigeria, Auqli began gaining traction among early users, especially younger shoppers familiar with social media platforms. While the user base is still growing, initial feedback showed strong interest in the live shopping and bidding features. Users appreciated the ability to watch sellers demonstrate products in real-time, ask questions, and place bids on the go. Engagement was modest but promising, with many users returning during live sessions and community events. More importantly, Auqli helped highlight a shift in shopping behavior—where people want commerce to feel social, trustworthy, and interactive, rather than transactional.
Following its launch in Nigeria, Auqli began gaining traction among early users, especially younger shoppers familiar with social media platforms. While the user base is still growing, initial feedback showed strong interest in the live shopping and bidding features. Users appreciated the ability to watch sellers demonstrate products in real-time, ask questions, and place bids on the go. Engagement was modest but promising, with many users returning during live sessions and community events. More importantly, Auqli helped highlight a shift in shopping behavior—where people want commerce to feel social, trustworthy, and interactive, rather than transactional.
Following its launch in Nigeria, Auqli began gaining traction among early users, especially younger shoppers familiar with social media platforms. While the user base is still growing, initial feedback showed strong interest in the live shopping and bidding features. Users appreciated the ability to watch sellers demonstrate products in real-time, ask questions, and place bids on the go. Engagement was modest but promising, with many users returning during live sessions and community events. More importantly, Auqli helped highlight a shift in shopping behavior—where people want commerce to feel social, trustworthy, and interactive, rather than transactional.
Other Works
Other Works
Other Works
DomainPlug
Motion Effect
Crypto/NFT
Vault
Dashboard Design
NFT Marketplace
