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DesignSage
Chidi Jehoram
Say Hi to me
Socials
Book A Call
Send Email
X
Medium
Copyright © 2025 Jehoram | All Rights Reserved.
DesignSage
Chidi Jehoram
Say Hi to me
Socials
Book A Call
Send Email
X
Medium
Copyright © 2025 Jehoram | All Rights Reserved.
DesignSage
Chidi Jehoram
B2B Retail Tech Brand
B2B Retail Tech Brand
B2B Retail Tech Brand
Role
Role
Role
Research
Research
Research
UI/UX Design
UI/UX Design
UI/UX Design
Product Management
Product Management
Product Management
Background
Background
Background
Shoptreo is a Nigerian-based B2B retail platform that connects informal fashion merchants with manufacturers and suppliers, offering access to high-quality fashion products, retail credit, and digital tools to grow their businesses. By bridging gaps in the informal fashion supply chain, Shoptreo empowers small retailers with technology-driven solutions to thrive in a competitive market.
Shoptreo is a Nigerian-based B2B retail platform that connects informal fashion merchants with manufacturers and suppliers, offering access to high-quality fashion products, retail credit, and digital tools to grow their businesses. By bridging gaps in the informal fashion supply chain, Shoptreo empowers small retailers with technology-driven solutions to thrive in a competitive market.
Shoptreo is a Nigerian-based B2B retail platform that connects informal fashion merchants with manufacturers and suppliers, offering access to high-quality fashion products, retail credit, and digital tools to grow their businesses. By bridging gaps in the informal fashion supply chain, Shoptreo empowers small retailers with technology-driven solutions to thrive in a competitive market.
Design Approach
Design Approach
Design Approach
Problem Statement
Problem Statement
Problem Statement
Many of Shoptreo’s target users are informal fashion retailers with limited digital literacy. Most are not tech-savvy and rely on basic mobile interactions for their business needs. This posed a challenge in designing a product that would not only be functional but also intuitive and inclusive. The goal was to create a seamless experience that minimized confusion, reduced learning curves, and encouraged daily usage without overwhelming users.
Many of Shoptreo’s target users are informal fashion retailers with limited digital literacy. Most are not tech-savvy and rely on basic mobile interactions for their business needs. This posed a challenge in designing a product that would not only be functional but also intuitive and inclusive. The goal was to create a seamless experience that minimized confusion, reduced learning curves, and encouraged daily usage without overwhelming users.
Many of Shoptreo’s target users are informal fashion retailers with limited digital literacy. Most are not tech-savvy and rely on basic mobile interactions for their business needs. This posed a challenge in designing a product that would not only be functional but also intuitive and inclusive. The goal was to create a seamless experience that minimized confusion, reduced learning curves, and encouraged daily usage without overwhelming users.
Design Solution
Design Solution
Design Solution
To address this, we simplified navigation, used familiar UI patterns, and added contextual cues across the app. The redesign introduced larger touch targets, clear call-to-actions, and visual hierarchies tailored for quick understanding. As a result, more merchants could easily onboard, browse products, and access retail credit without assistance. The inclusive design boosted feature adoption, reduced drop-offs, and made Shoptreo’s services more accessible to its core audience.
To address this, we simplified navigation, used familiar UI patterns, and added contextual cues across the app. The redesign introduced larger touch targets, clear call-to-actions, and visual hierarchies tailored for quick understanding. As a result, more merchants could easily onboard, browse products, and access retail credit without assistance. The inclusive design boosted feature adoption, reduced drop-offs, and made Shoptreo’s services more accessible to its core audience.
To address this, we simplified navigation, used familiar UI patterns, and added contextual cues across the app. The redesign introduced larger touch targets, clear call-to-actions, and visual hierarchies tailored for quick understanding. As a result, more merchants could easily onboard, browse products, and access retail credit without assistance. The inclusive design boosted feature adoption, reduced drop-offs, and made Shoptreo’s services more accessible to its core audience.
Tools Used
Tools Used
Tools Used
Vault
Dashboard Design
NFT Marketplace
View Project
Auqli
UI/UX Design
E-Commerce
View Project
Vault
Dashboard Design
NFT Marketplace
Other Works
Other Works
Other Works
Auqli
UI/UX Design
E-Commerce